The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. It is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.