Baking Dreams
Come True
The Cookie Bar started as a quest to find the best tasting cookie. After endless baking sessions and sharing batches with coworkers (who soon wanted to pay for more) founders Sarah and Kyle had a sprinkle-covered revelation, and The Cookie Bar was born.
Project Overview
The Cookie Bar
We were hired by The Cookie Bar in the very early stages of their development. They had a name, but needed help building an identity around it.
They had a name, but needed help building an identity around it. We started by creating a logo and visual language that was Willie Wonka-esqu — fun, mysterious, and colorful. We next created a series of taglines like “Baking Dreams Come True, All About that (Cookie) Base: No Crumble, and Raising the Cookie Bar” — giving their team a plethora of assets to use on social media, team uniforms, and advertising. We then created a website to serve as the hub for catering, online ordering, and story telling — complete with a custom photoshoot of their delectable signature cookies.
Services Includes
Visual Identity
Verbal Identity
Mascot Design
Packaging Design
Website
Social Media Templates
Photo Art Direction
