Jarrett Johnston

Uncharted Supply Co.

Identity | Messaging | Product Design | Ecommerce Website

Made by Explorers for Explorers

Turning the love of the outdoors into a brand with style.

The guys at Uncharted were created with a spirit to roam. This spirit inspired them to create the most durable gear and apparel out there. Gear that goes all the way to the top of the mountain, and then back down to meet some friends for a beer afterwards. They make the stuff they want to see on the market.

In collaboration with the Uncharted Supply Co. team, we took merely some rough ideas and a dream, and turned it into a brand worthy to compete in the growing mid-size outdoor market. From logo, to positioning, to tagline, to mascot, to website, we created a brand people would really love to champion.


  • Logo Design
  • Tagline
  • Stationery
  • Style Guide
  • Content Writing
  • Responsive Website
  • Ecommerce Platform
uncharted supply badge logo
uncharted supply logo
uncharted supply logos


This is not your grandpas outdoor gear company. We ditched the traditional camouflage and plaid, and traded it for a sleeker, bolder look. We developed a flexible and extensive identity system that gave them the tools to create products, tags, badges and stickers to sale and give away at trade shows.

uncharted hat

E-Commerce Experience

We created an online shopping experience that would scale as the company grew, but would remain simple and intuitive for the end user. The site tells a consistent brand story, showcases the custom products, and integrates the buzzing social networks full of loyal fans.