Jarrett Johnston

The Old School

Identity | Website | Illustration

Teaching Old School Wisdom to the Information Age

How using responsive design can communicate traditional ideas to millennials.

It is said that Teddy Roosevelt read a book a day. Reading so many books at this pace allowed him to connect with anyone — increasing his influence and maximizing his leadership abilities. The Old School hopes to bring this and many other habits of effective leaders to a generation who seems to have lost the ability to truly communicate. 

The responsive site automates event registration, distributes books and other resources, and connects students and instructors. Incorporating vintage inspired design with progressive parallax technology, the Old School is able to bridge the communication gap.


  • Logo
  • Responsive Website
  • Messaging
  • Development by AM Design.

Responsive Logo