The nation's largest franchisee of McAlister's Deli needed an update
Since 1982 the Saxton Group has been a leader in the restaurant franchisee space. Their southern hospitality, and hunger for excellence has led them to open over 80 McAliter's Delis across the mid-west. Impressive, but they weren't stopping there. With their one billionth dollar milestone around the corner, it was time to overhaul the brand in celebration of their success.
The update started by understanding the their multiple audiences. They needed to meet their growing demand to recruit potential employees, partner with vendors, and increase their shareholder base. A new identity system was created that captured the professional yet warm environment they were known for. A new website was built to meet recruiting needs, along with 2 video marking the milestone and sharing the story of their rich history.
- Logo Design
- Style Guide
- Animated Explainer Video
- Company Overview Video
- Development by Fastback Digital.