Jarrett Johnston

Modery Family Dental

Identity | Messaging | Website

Bringing Brightness to the Lives of Patients

Amarillo dentist aims to serve his patients by helping them shine their brightest 

Let's face it, nobody likes going to the dentist. However, Modery Family Dental is trying to change that. Dr. Jake Modery offers a friendly environment, and crafts smiles that give his patients the confidence to shine their brightest. He needed an identity that captured that energy, and stood out against his established competitors. 

Together, with Dr. Modery, we designed a logo and identity that balanced the clean professionalism that everyone wants in a dentist, with the friendly energy that Modery provides. We applied the new mark to stationery, collateral and a new responsive website.


  • Logo Design
  • Tagline
  • Stationery
  • Signage
  • Responsive Website
  • Content Writing


A company's identity should be authentic, unique and clear. For Modery Family Dental, it was clear from the start that they were not just there to clean teeth and take x-rays. They were there to serve their customers and make them feel like one of their own. They were there to be a bright spot in someone's day. So to capture that energy, we used vibrant color, radiating pattern and crisp type.


Website Design

Once we had an identity established, we moved on to the web experience. Using circular patterns, vibrant colors, and casual lifestyle imagery, Modery really proves that the dentist doesn't have to be cold and sterile, it can be energetic and fun – in fact, it might actually make you want to go to the dentist.