Jarrett Johnston
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Massimo Motors

Ecommerce Website Design | Messaging | Art Direction

Powerful. Affordable. Reliable.

Elevating an ATV brand to play with the big boys

Dallas-based Massimo Motors is a company birthed out of the classic American dream. A young business man with only a hundred bucks in his pocket moving to the United States and building a successful ATV brand with thousands of service centers, dealers, and retailers. All based on the founding tenants: good price, good quality and good service.

The challenge was to elevate the Massimo brand to compete with the big boys in the space by making the site more visually impactful with larger imagery, providing detailed content about key features of each vehicle, and integrating video for an immersive experience. The results are a more consistent, more professional experience to match the growing brand.

Deliverables

  • Responsive Commerce Website

  • Messaging and Content

  • Brand Identity Evolution

  • Art Direction

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