Transformative men's products that prepare the self to conquer the unknown.
The challenge was to create and launch Fort Worth based Man & Myth in a way that defied a formulaic, saturated sector. While the personal care industry is flooded with brands that focus on ingredients, we focused on a deeper story. We demonstrated that story visually by bringing together mysterious black-on-black print techniques, moody product photography, and rock-and-roll inspired typography. It is all at once refined and untamed. Mysterious yet familiar. Mature yet spirited.
Within every man burns two competing forces — the person and the pursuer. The person holds onto the ordinary, the conventional, the comfort of their childhood. The pursuer is captivated by the grandeur of what’s out there. They are unafraid, powerful, and instinctual. This is the person chosen, not that which was born.
To bring an element of mystery to the products, we utilized a shadow-like black-on-black print technique. Throwing caution to the wind, the results are a label that draws you in closer to discover what it is. The design is bold, elegant, and distinctly male.
An ecommerce store was built on Shopify to promote the products, tell the story, and share blogs.
*Product photography by Image Alive Studios.