Jarrett Johnston
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Subscription Box Design | Shopify Website | Animated Video | Art Direction

Bringing Relief to Dallas, TX

Fresh-cut pet grass via subscription service

Dallas-based Looie delivers fresh-cut pet grass right to your door via a subscription service, letting dogs do their doo diligence whenever the time is right. Looie set out to eliminate traditional potty-pads, providing a more eco-friendly solution to leaving dogs at home.

The challenge was to bring all the customer touch points together in a cohesive brand look & feel. A Shopify website was developed to serve as the central hub for subscription orders and delivery management. The custom subscription box was designed to be eco-friendly, while also being sturdy and waterproof to handle the unique product.


  • Subscription Box Design

  • Shopify Website

  • Animated Explainer Video

  • Photo Art Direction

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Jarrett is easy to work with, always patient, kind and supportive. We worked with him on many projects for nearly a year and he exceeded any and all expectations we had along the way. His work ethic is impeccable. He was always willing to help us understand what we were working on, big projects and small. His graphic design and creative director skills are as impressive as his faith, commitment and sincere concern for others. We will most certainly go to him with future projects!
— Ashley, Looie Co-Founder

Shopify Website

The identity was extended into a central hub for customers to manage subscriptions, place orders, and get information about how to train their pets.

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Animated Explainer Video

An animated video was a fun way to explain how the process works from farm to delivery.

*Product photography by Image Alive Studios. Messaging and Identity by Motto.