Local Barbershop Co, located in Frisco, TX, was created to fill a gap in the market: quality cuts, in a good atmosphere, without breaking the bank. The market was full of generic chains, overpriced “men only” salons, or hipster shops where families didn’t feel welcome. Local Barber Co wanted to change that.

The identity needed to resonate with every member of the family, capture the energy of an urban hangout, and be flexible enough to translate to apparel, wall graphics, stickers and more. All-american colors were chosen to harken back to traditional barbershops, while playful typography brought energy to the brand.