Jarrett Johnston
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Indian Creek Outdoors

Identity | Messaging | Apprael Design | Illustration

A Sportsman's Company

The heart of a Texan. The eyes of a hawk.  

Indian Creek Outdoors provides modern apparel and gear to a new generation of hunters, anglers, and wanderers alike. Born in the heart of Texas Hill Country, the brand aims to offer an alternative to the traditional camouflage and orange the industry is known for.

When considering an identity for the brand, we quickly looked at the natural symbols that the Hill Country produces. We drew from the visionary symbology of the red-tailed hawk, and explored the local native American heritage. The results are a modern brand for new generation of sportsmen.

Deliverables

  • Logo Design
  • Tagline
  • Apparel Design
  • Wildlife Illustraitons
 
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Identity

Indian Creek is a family ranch in Texas Hill County dating back to the times of Native American settlements. When exploring the property, you will encounter arrow heads and other remnants of the past. We wanted to honor that history, so those symbols made perfect pieces to make up the central badge in the identifying mark. 

 
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Apparel Design

While the identity itself offers a modular set of elements to create a distinct apparel line, we also developed a series of wildlife illustrations. These animals will be printed and embroidered on shirts and other custom gear, and become the central line the company is known for creating.

 
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