Jarrett Johnston

Blog

New Logo for Salt

I had the pleasure of working with Tarra Teel over the past several months to create a new identity for her store opening Fall 2014. Named "Salt", the store offers a unique style somewhere between industrial chic and bohemian freedom. Salt is elemental—it sustains, it preserves and it adds flavor. Using elegant typography and a raw, hand-drawn icon, we captured that flavor and spirit of the brand. 


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